Welcome to C2C Asian Network Ltd.
Connecting Brands. Empowering Growth. Building Bridges Across Southeast Asia.
Your trusted gateway to vibrant and fast-growing markets in Thailand, Vietnam, Malaysia, Laos, and Cambodia. We specialize in forging meaningful connections between companies, brands, and industries across the region—opening doors to new opportunities and sustainable growth.
Our History
C2C Asian Network Ltd. traces its roots back several decades to an Australian entrepreneur who made Bangkok his home. With a passion for innovation and a diverse business outlook, he established a company licensed to operate across a wide spectrum of industries—laying the foundation for future growth.
In 2003, the company entered a new era when Paochinda Boonyagorn and a German partner acquired it. Together, they built a strong presence in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, specializing in luxury travel solutions and representing international tourism brands throughout Southeast Asia.
In 2012, the company was rebranded as C2C Asian Network Ltd., reflecting a broader vision. With the addition of another German shareholder, the business expanded into market entry consulting and brand services, helping companies establish their footprint in Thailand, Laos, Cambidia, Vietnam and Malaysia.
In 2018, the company solidified its reputation in MICE and also a trusted partner in the technical event design and constructions, providing support for high-profile entertainment and sport productions.
In 2025, we’ve expanded our business to better serve the growing demand for expert guidance in the beverage industry. C2C Brand Services is a specialized consultancy supporting drink brands as they grow across the Asia-Pacific region and beyond. With deep, hands-on experience, we help launch and scale a wide range of beverage formats — from functional and lifestyle drinks to premium and innovative new concepts.
As a strategic partner of UB Thirsty, a globally connected network in the beverage sector, we oversee the entire market entry and brand development journey. From identifying local partners to managing launch strategies, we connect you with the right people in the right markets — and make sure your brand gets noticed where it matters most.